Consumers expect data and services at the speed of thought – think Instagram, Amazon, Uber. Technological disruption in every industry drives organizations to become agile and transparent to understand their customers at ever deepening levels. To maintain an edge in this hyper-competitive landscape, businesses must lead or fall behind.

Consumers expect data and services at the speed of thought – think Instagram, Amazon, Uber. Technological disruption in every industry drives organizations to become agile and transparent to understand their customers at ever deepening levels. To maintain an edge in this hyper-competitive landscape, businesses must lead or fall behind.

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Awie Buitendag
- Dec 7, 2020
- 1 min read

Big Red Cloud: Targeting pain points

Chief Executive Marc O'Dwyer shares that he started Big Red Cloud, an online cloud accounting software company, because as a business owner of a different company, he experienced problems with his own accounting systems and believed there had to be a better way. Because of these prior pains, he focuses on supporting customers and claims it is the primary reason for the company's success. Watch this video for examples of how Big Red Cloud prioritizes customer service and enjoys a 55% conversion rate from lead to closed sale.

http://stuf.in/b4et3n/0

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